It's all about embracing a positive attitude and taking action (an inspiring message of service and contribution). 
Used by thousands of people, companies, and organizations, it's a wonderful way to remind ourselves and the people around us to be more positive and service-oriented with those we serve (our colleagues, customers, patients, students, family, etc.).
There are 5 ways to smile (wake up, be thankful, be approachable, complain less, smile more) and 4 ways to move (start early and go long, exceed expectations, have a sense of urgency, be resourceful and resilient).